Sam Raimi has had a heavy influence on Horror, ever since his start with the “Evil Dead” series of films, which has now expanded as a TV series. He’s also well known for “Drag Me to Hell,” and the “Spider-Man” trilogy. Here’s some insights he has about writing heroes:
“When we read stories of heroes, we identify with them. We take the journey with them. We see how the obstacles almost overcome them. We see how they grow as human beings or gain qualities or show great qualities of strength and courage and with them, we grow in some small way.”
A good hero, one that people really care about has always been present in his films, which may be why his “Evil Dead” series has lasted so long. People love Bruce, and will follow him through hell and back.
Here’s a Wikipedia link with some more information about him: Sam Raimi Wikipedia Page